Sumartias, Suwandi, Padjadjaran University, Indonesia

• Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia - Articles
  Enhancing Brand Loyalty: From Sensorial Experience to Affective Experience
  Abstract  PDF