In Collaboration With
Izzah, Nurul, Padjadjaran University, Indonesia
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Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia - Articles
Enhancing Brand Loyalty: From Sensorial Experience to Affective Experience
Abstract PDF