Widiastuti, Tuti. “The Implementation of Brand Element Strategic in Marketing Communication on Local Small-Medium Business in West Sumatra”. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 4, no. 1 (June 28, 2019): 55–64. Accessed November 10, 2025. https://jurnal-iski.or.id/index.php/jkiski/article/view/235.