Email this article 
Public Relations Campaign Management for Supporting Responsible and Sustainable Tourism
Abstract
Local community in Thousand Islands should know how to manage public relations campaign properly for supporting responsible and sustainable tourism. This research aims to know how Jejak Seribu can involve youth community in Tidung Island in managing public relations campaign for education exploration : Jelajah Edukasi : Entrepreneur Millenials 2019. This study uses qualitative-descriptive research approach with case study. The method of data collection in this study is in-depth interviews with the head of Jejak Seribu, the head of entrepreneurship division of Jejak Seribu, and members of Jejak Seribu. The results of this study show that Jejak Seribu has implemented the stages of campaign management in conducting the Entrepreneur Millennials campaign, and the application of the concept of responsible tourism, sustainable tourism and public relations campaign proves more effective in achieving campaign objectives.This research only focused on the very specific program of "Jelajah Edukasi Jejak Seribu: Entrepreneur Millenials 2019" conducted in Tidung Island. This study has a small sample size that may not represent the population. This study is expected to provide useful insights for any community in the management of public relations campaign.
Full Text:
PDFReferences
Atmadi, G. (2019). How Company Manage Stakeholder Engagement For Sustainable Tourism Development in Indonesia? The Journal of Society and Media, 3(2), 237-260. https://journal.
unesa.ac.id/index.php/jsm/index.DOI:10.
/jsm.v3n2.
Badan Pusat Statistik (BPS). (2022, July 01). Kunjungan Wisman ke Indonesia Melalui Pintu Masuk Utama pada Mei 2022. https://www.bps.go.id/ press release/ kunjungan-wisman-ke-indonesia-melalui-pintu-masuk-utama-pada-mei-2022-mencapai-212-33-ribu-kunjungan-dan-jumlah-penumpang-angkutan-udara-domestik-pada-mei-2022-naik-40-41-persen.html https://journal.unesa.
Blasko, E. (2016). Campus, Community, Connection: A Public Relations Campaign”. Honors Theses. 2665. https://scholarworks.wmich.edu/ honors_theses/2665
Bungin, B. (2017). Komunikasi Pariwisata (Tourism Communication): Pemasaran dan Brand Destinasi. Jakarta: Prenadamedia Group.
Ford, A.E.S., &Acott, T., (2015). Responsible Tourism : A guide for tourism and sustainability in small-scale fisheries and agri-food. Executive Summary. Tourfish cluster of the Interreg IV A 2 Seas Programme. London : University of Greenwich.
Goodwind, H. (2016). Responsible Tourism 2nd Edition. Oxford: Goodfellow Publishers. http://dx.doi.org/ 10.23912/ 978-1-910158-84-5-3101.
Hanafiah, M. H., Azman, I., Jamaluddin, M.R., Aminuddin, N. (2016). Responsible Tourism Practices and Quality of Life : Perspective of Langkawi Island communities. Procedia – Social and Behavioral Sciences 222 pp.406-413. Available online at www.sciencedirect. Com
ICRT. (2010). Cape Town Declaration. International Centre for Responsible
Tourism. Available on : www.icrtourism. org/capetown.sht.ml.(accesed May,12,2022
Liu, C. H., Tzeng, G. H., Lee, M. H., & Lee, P. Y. (2013). Improving metro–airport connection service for tourism development: Using hybrid MCDM models. Tourism Manager Perspectives, 6, 95–107
Mathew, P.V., & Sreejesh,S. (2017). Impact of responsible tourism on destination sustainability and quality of life of community in tourism destinations. Journal of Hospitality and Tourism Management, Volume 31, June 2017, 83-89. https://doi.org/10.1016/ j.jhtm.2016.10.001.
Mihalic, T. (2016). Sustainable-responsible tourism discourse-Towards ‘responsustable’ tourism. Journal of Cleaner Production Volume 111, Part B,16 January 2016, 461-470. https://doi:10.1016/j.jclepro. 2014.12.062
Mihalic, T.; Mohamadi, S.; Abbasi, A. & David, L.D. (2021). Mapping a Sustain-able and Responsible Tourism Paradigm : A Bibliometric and Citation Network Analysis. Sustainability 2021, 13, 853. https://doi.org/10.3390/ su13020853
Purvis, B., Mao, Yong. Robinson, D. (2019). Three pillars of sustainability : in search of conceptual origins. Sustainability Science 2019. 14:681-695. https://doi.org/10.1007/s11625-018-0627-5
Ruslan, R. (2016). Manajemen Public Relations dan Media Komunikasi: Konsepsi dan Aplikasi. Jakarta: Rajawali Pers.
Tim DetikBali. (2022, November 3). "Fenomena Puluhan Ton Sampah Kiriman Menumpuk di Pantai Kuta". https://www.detik.com/bali/berita/d-6385532/fenomena-puluhan-ton-sampah-kiriman-menumpuk-di-pantai-kuta.
Triwidiyanti, R. (2022, November 2), 13:54 WIB. "80 Ton Sampah Masih Berserakan di Pantai Kuta". https://www.detik.com/bali/berita/d-6383491/80-ton-sampah-masih-berserak-an-di-pantai-kuta.
Venus, A. (2018). Manajemen Kampanye : Panduan Teoritis & Praktis dalam Mengefektifkan Kampanye Komunikasi Publik. Edisi Revisi. Bandung : Simbiosis Rekatama Media.
Vu, C. M. (2015). Responsible Tourism : From Theory to Practice – a long Journey, and Implication for Vietnam. ICFE. 2015 The International Conference on Finance and Economics. https://www.researchgate.net/public- ation/331162178
Wilcox, D.L., Cameron, G. T., Reber, B.H. (2015). Public Relations Strategies and Tactics, Eleventh Edition. Boston: Pearson.
Wuryasti, F. (2022, April 13),11:34 WIB. Industri Pariwisata Indonesia Menargetkan 1,8-3,6 Juta Wisman di 2022. https://m.mediaindonesia.com/ ekonomi
Ziaabadi, M., Malakootian, M., Mehrjedu, M. R.R., Jalaee, S. A., & Boshrabadi, H. M. (2017). How to use composite indicator and linear programming model for determine sustainable tourism. Journal of Environmental Health Science and Engineering (2017) 15:9. DOI 10.1186/s40201-017-0271-5.
DOI: https://doi.org/10.25008/jkiski.v8i2.879
Article Metrics:
Abstract Views - 136
PDF Downloads - 112
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Gayatri Atmadi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Indexed by:
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (P-ISSN : 2548-8740, E-ISSN : 2503-0795)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Editorial Secretariat:
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (JKISKI)
Gedung Dewan Pers 5th Floors, Jl. Kebon Sirih 32-34 Jakarta 10110 - Indonesia
Contact Person : Prof. Dr. Rajab Ritonga, M.Si
Email : rajab.r@lspr.edu