Digital Movement of Opinion #BLACKLIVESMATTER in Creating Public Opinion About Black Lives Matter

Rizky Wulan Ramadhani; Edy Prihantoro

doi:10.25008/jkiski.v8i1.726

Authors

Rizky Wulan Ramadhani Universitas Gunadarma Jl. Margonda Raya No. 100, Depok 16424 - Indonesia
Edy Prihantoro Universitas Gunadarma Jl. Margonda Raya No. 100, Depok 16424 - Indonesia

DOI:

https://doi.org/10.25008/jkiski.v8i1.726

Abstract

#BlackLivesMatter is still used by netizens to express opinions about the Black Lives Matter movement which is still developing today. In April 2021, the court ruled for Derek Chauvin, the police officer who shot George Floyd. In addition, there are still many shootings of black citizens in the United States and various other countries. This study aims to determine the spread of #BlackLivesMastter and public opinion on Twitter during 20 – 27 April 2021 regarding Black Lives Matter. This research uses a combination of quantitative and qualitative methods. The quantitative method is used to see the distribution of 2,500 sample tweets using Netlytic.org and Gephi. The qualitative method is conducted to analyze public opinion about Black Lives Matter. The theory used is Computer-Mediated Communication, Public Space, and Critical Discourse Analysis. The results showed that opinions were dominated by positive opinions with 71.76%, negative opinions with 13.08% and irrelevant opinions with 15.16%. The positive opinions are dominant because they have succeeded in creating empathy, anger, and criticism, have political interests, and are voiced by political elite accounts, media, NGOs, and celebrities. Negative opinions are voiced by two main political elites and Twitter users who are not well known so they are considered personal opinions. Irrelevant opinions are voiced by Twitter users in more private spaces and are used to attract public attention.

References

Airoldi, M., Barisione, M., & Michailidou, A. (2019). Understanding a Digital Movement of Opinion : The Case of # RefugeesWelcome. Information, Communication & Society, 22(8), 1–44.

Anderson, M., Barthel, M., Perrin, A., & Vogels, E. A. (2020). #BlackLivesMatter surges on Twitter after George Floyd’s death. Https://Www.Pewresearch.Org. https://www.pewresearch.org/fact-tank/2020/06/10/blacklivesmatter-surges-on-twitter-after-george-floyds-death/

Barisione, M., & Ceron, A. (2017). A Digital Movement of Opinion ? Contesting Austerity Through Social Media. https://doi.org/10.1057/978-1-137-59890-5

Bordonaro, F., & Willits, D. (2018). #Black Lives Matter? Analyzing the Effects of Police-Caused Black Deaths on Media Coverage and Public Interest in the Movement. Journal of Criminal Justice and Law, 2(2), 102–121. https://doi.org/10.21428/b6e95092.a155a6b5

Eriyanto. (2014). Analisis Jaringan Komunikasi Strategi Baru dalam Penelitian Ilmu Komunikasi dan Ilmu Sosial Lainnya. Prenadamedia Group.

Eriyanto. (2019). Hashtags and Digital Movement of Opinion Mobilization : A Social Network Analysis / SNA Study on # BubarkanKPAI vs # KamiBersamaKPAI Hashtags. Jurnal Komunikasi Indonesia, VIII(3).

Littlejohn, S. W., & Foss, K. A. (2009). Encyclopedia of Communication Theory. SAGE Publication.

Nasrullah, R. (2012). Internet dan Ruang Publik Virtual , Sebuah Refleksi atas Teori Ruang Publik Habermas. Jurnal Komunikator, 4(1), 33–45.

Nooy, W. de, Mrvar, A., & Batagelj, V. (2018). Exploratory Social Network Analysis with Pajek (Revised an). Cambridge University Press.

Prihantoro, E., Rakhman, F. R., & Ramadhani, R. W. (2021). Digital Movement of Opinion Mobilization: A SNA Study on #Dirumahaja Vs #Pakaimasker. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 6(1).

Rakhman, F. R., Ramadhani, R. W., & Fatoni, A. (2021). Gerakan Opini Digital # Indonesiaterserah pada Media Sosial Twitter di Masa Pandemi Covid-19. Jurnal Penelitian Komunikasi, 24(1), 29–44. https://doi.org/10.20422/jpk.v24i1.752

Samsu. (2017). Metode Penelitian: Teori dan Aplikasi Penelitian Kualitatif, Kuantitatif, Mixed Methods, serta Research & Development). Pusat Studi Agama dan Kemasyarakatan (PUSAKA).

Sari, D. K., & Siahainenia, R. R. (2015). Gerakan Sosial Baru di Ruang Publik Virtual pada Kasus Satinah. Jurnal Ilmu Komunikasi, 12(1), 105–118.

Setatama, M. S., & Tricahyono, D. (2017). Implementasi Social Network Analysis dalam Penyebaran Country Branding “Wonderful Indonesia.” Indonesian Journal on Computing, 2(2), 91–104. https://doi.org/10.21108/indojc.2017.22.183

Simanjuntak, A. E. W. (2018). Analysis Critical Discourse Analysis in Media Discourse Studies : Theory and Approaches. OSF.

Simarmata, S. (2014). Media Baru, Ruang Publik Baru, dan Transformasi Komunikasi Politik di Indonesia. Jurnal Interact, 3(2), 18–36.

Storer, H. L., & Rodriguez, M. (2020). #Mapping a movement: social media, feminist hashtags, and movement building in the digital age. Journal of Community Practice, 1–17. https://doi.org/10.1080/10705422.2020.1757541

Syahputra, I. (2018). Opini Publik: Konsep, Pembentukan dan Pengkuran (I. T. Nugraha (ed.)). Simbiosa Rekatama Media.

Syukri, M., Nur, M. A., & Karunia, K. A. (2020). Analysis of Law Discourse Through Van Dijk Model Approach. 1st Borobudur International Symposium on Humanities, Economics and Social Sciences and Social Sciences, 436, 1111–1116.

Tjahyana, L. J. (2020). Gerakan opini digital #truebeauty pada twitter untuk pemeran film adaptasi komik webtoon, Source: Jurnal Ilmu Komunikasi, 6(1), 34-45.

Tosepu, Y. A. (2018). Opini Publik dan Jajak Pendapat (Teori, Konsep, dan Aplikasi). Jakad Media Publishing.