The Mediatization and Culture Of The Korean Wave Phenomenon Among Malay Female Youth

Nurul Akqmie Badrul Hisham, Abdul Latiff Ahmad, Chang Peng Kee


The development of media technology became a key element in constructing social realities. This study analyses the process of mediatization in contemporary youth culture and how social media has played a role in creating the mediated world. Aiming to explore the mediated world of Korean Wave female fans in Malaysia using the perspective mediatization and culture. This study was conducted using qualitative research and a netnography was conducted due to the movement control orders or locked downs that took place in many countries due to the Covid-19 pandemic.  The study was conducted on events that took place on the Internet. This study shows social media as a catalyst in connecting fans with the social phenomenon and it has allowed fans to create their own mediated world and online community. The mediazation process bring fans and celebrities closer to each other with information on the Korean Wave obtained without interruption and filtering. Social media had led to negotiation creations of social reality, the empowerment of groups involved and these groups participation in the evolution of the Korean Wave becomes an essential part of the phenomenon.

Full Text:



Aref Omar. (2017). Malaysian K-Pop fans hold candlelight vigil for Jonghyun at Dataran Merdeka. NST Online. Retrieved from

Berger, A. A. (2011). Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2nd ed.). California: SAGE Publications, Inc.

Kim, Bok-Rae. (2015). Past, Present and Future of Hallyu (Korean Wave). American International Journal of Contemporary Research, 5(5). Retrieved from

Capili, P. M. L. (2014). Painting the Scenario of Filipino K-pop Fan Culture (p. 35). Retrieved from Proceedings_Draft1b_2014-Sept-25.pdf#page=47

Chua Beng Huat. (2012). Doing Pop Culture Studies in East Asia. Dlm. Zawawi Ibrahim (pnyt.). Social Science and Knowledge in a Globalising World (1st ed). Petaling Jaya: Strategic Information and Research Development Centre.

Crestwell, J. (2007). Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2nd ed.). London: Sage Publications.

Deuze, M. (2012). Media life. Cambridge: Polity.

Doobo Shim. (2017). Riding the Korean Wave in Southeast Asia. Retrieved October 14, 2017, from

Döveling, K., Harju, A. A. & Sommer, D. 2018. From Mediatized Emotion to Digital Affect Cultures: New Technologies and Global Flows of Emotion. Social Media + Society 4(1): 205630511774314. doi:10.1177/2056305117743141

Durocher, M. (2017). Mediatization Studies and Cultural Studies: A Possible Dialogue for Further Critical Analysis?, 31–43.

Fiske, J. 1992. Cultural Studies and the Culture of Everyday Life. In. Grossberg, L., Nelson, C. & Triecher, P.A. (Ed.). Cultural Studies pp. 154–173. New York : Routledge.

Hepp, A. 2009. Differentiation: Mediatization and cultural change. In. Couldry, N.

(Ed.). Mediatization: Concept, Changes, Consequences. pp. 135–153. New

York: Peter Lang.

Hjarvard, S. 2008. Mediatization of Society. A theory of the media as agents of social and cultural change. Nordicom review 29(2): pp. 105–134.

Hodkinson, P. (2005). “Insider Research” in the Study of Youth Cultures. Journal of Youth Studies, 2, 131–149.

Iacono, J., Brown, A., & Holtham, C. (2009). Research methods - a case example of participant observation. Electronic Journal of Business Research Methods, 7(1), 39–46.

Jang, G., & Paik, W. K. (2012). Korean Wave as Tool for Korea’s New Cultural Diplomacy. Advances in Applied Sociology, 02(03), 196–202.

Joanne B.Y. Lim. (2013). Engaging Participantion: Youth Culture and the Korean Wave in Malaysia. In M. J. Ainslie & Joanne B.Y. Lim (Eds.), The Korean Wave In Southeast Asia: Consumption and Cultural Production (pp. 155–174). Malaysia: SIRD.

Jung, S., & Shim, D. (2014). Social distribution: K-pop fan practices in Indonesia and the “Gangnam Style” phenomenon. International Journal of Cultural Studies, 17(5), 485–501.

Kim, M. (2011). The Role of the Government in Cultural Industry: Some Observations From Korea’s Experience. Keio Communication Review, (33). Retrieved from

Korean Culture and Information Service. (2011). The Korean Wave: A New Pop Culture Phenomenon. Republic of Korea: Korean Culture and Information Service Ministry of Culture, Sports and Tourism.

Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. International Journal of Advertising, 29(2), 328-330.

Kozinets, R. V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39, 61–72.

Kozinets, R. V. (2015). Netnography. In P. H. Ang & R. Mansell (Eds.), The international encyclopedia of digital communication and society. John Wiley & Sons.

Krotz, F., & Hepp, A. (2011). A concretization of mediatization: How mediatization works and why “mediatized worlds” are a helpful concept for empirical mediatization research. European Journal for the Philosophy of Communication, 3(2), 137–152.

Lee, W.-J. (2015). The Effects of the Korean Wave (Hallyu) Star and Receiver Characteristics on T.V Drama Satisfaction and Intention to Revisit. International Journal Science and Technology, 8(11), 347–356.

Md Azalanshah Md Syed. (2019). K-pop , Aspirasi Kemodenan dan Ketidakpatuhan Strategik K-pop, 35(2), 103–122.

Merriam, S. B., & Tisdell, E. J. (2016). Qualitative research : a guide to design and implementation (4th ed.). United State of America: Jossey-Bass.

Nor Hasimah Jalaluddin, & Zaharani Ahmad. (2011). Hallyu Di Malaysia: kajian sosio-budaya. Jurnal Komunikasi, Malaysian Journal of Communication, 27(2). Retrieved from

Parc, J., & Moon, H.-C. (2013). Korean Dramas and Films: Key Factors for Their International Competitiveness. Asian Journal of Social Science, 41, 126–149.

Rashiqah Ilmi Abd Rahim. (2016). Risiko CWS Akibat Fanatik K-pop. Berita Harian. Retrieved from

Ravina, & Mark. (2009). Introduction: Conceptualizing the Korean Wave. Southeast Review of Asian Studies. Retrieved from

Ezaruddin Abd. Rahman. (2015). Rebahlah Sebagai Srikandi Bukan Kerana Ketampanan artis K-pop. Utusan Online. Retrieved from

Kosmo Online. (2015). Fanatik K-pop Makan Diri. Kosmo Online. Retrieved from

Muhammad Shamsul Abd Ghani. (2017). Ratapan melampau peminat Jong-hyun ditegur. Sinar Harian. Retrieved from

Sinar Harian. (2015). Gadis K-pop: Jawi Buka Kertas Siasatan. Sinar Harian. Retrieved from

Siti Fatimah Hassan. (2015a). Apa Sudah Jadi. Harian Metro. Retrieved from

Siti Fatimah Hassan. (2015b). Bebas Sampai Lupa Diri. Harian Metro. Retrieved from

Turner, G. (2016). Re-inventing the media. London: Routledge.

Wan Syamsul Amly. (2017). Kematian Jong-hyun: Umat Islam haram ikut aksi berkabung dengan lilin - Mufti Perak. Astro Awani. Retrieved from

Yoon, S. Y. (2020, June 14). [Post-Covid-19 New Normal] K-pop finds solace online, but how long can it really last? Korea JoongAng Daily.



Article Metrics:

Abstract Views - 164

PDF Downloads - 67


  • There are currently no refbacks.

Copyright (c) 2022 Nurul Akqmie Badrul Hisham, Abdul Latiff Ahmad, Chang Peng Kee

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Indexed by: 
Google Scholar  Mendeley

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (P-ISSN : 2548-8740, E-ISSN : 2503-0795)
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Editorial Secretariat:
Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia (ISKI)
Gedung Dewan Pers 5th Floors, Jl. Kebon Sirih 32-34 Jakarta 10110 - Indonesia

Contact Person   : Prof. Dr. Rajab Ritonga, M.Si

Email                   :

Call/Whatsapp     : +62811133471
View My Stats