Email this article 
Tourism Communication in The Development of Sustainable Intelligent Tourism Village in East Lombok As A Supporting Area for Mount Rinjani Global Geopark and Mandalika
Abstract
The development of Indonesian tourism after the Covid-19 pandemic began to rise again. Various efforts have been made by the government and tourism actors to be able to revive the tourism sector. The purpose of this study is to analyze tourism communication in the development of a Sustainable Smart Tourism Village in East Lombok as a supporting area for Mount Rinjani Global Geopark and the Mandalika Special Economic Zone. This study uses a qualitative descriptive method by conducting interviews and direct observations of Loyok Village. The data collected were analyzed using data analysis techniques from Miles & Huberman. The results of the study indicate that the development of a sustainable smart tourism village in East Lombok requires collaboration from various parties such as the government, tourism actors, communities, and researchers all at once. The Gunadarma University Matching Fund team is here to help implement five information and communication technologies (ICT) in tourist villages such as making smart homestays, making virtual reality videos, and QR Codes, making new designs for bamboo crafts, and tourist village websites. The application of this technology is also part of communication and is expected to support the development of Loyok Tourism Village in East Lombok Regency. The implementation of ICT in East Lombok Regency is also expected to serve as a pilot project in the development of smart homestays in Indonesia.
Full Text:
PDFReferences
Aliyah, I., Yudana, G., & Sugiarti, R. (2020). Desa Wisata Berwawasan Ekobudaya: Kawasan Wisata Industri Lurik. Yayasan Kita Menulis.
Amrita, N. D. A., Handayani, M. M., & Erynayati, L. (2021). Pengaruh Pandemi Covid-19 Terhadap Pariwisata Bali. Jurnal Manajemen Dan Bisnis Equilibrium, 7(2). https://doi.org/https://doi.org/10.47329/jurnal_mbe.v7i2.824
Baehaqi, D. R. W. (2022). IMPLEMENTASI KEBIJAKAN PEMBANGUNAN DESA WISATA DI KABUPATEN BELITUNG TIMUR PROVINSI KEPULAUAN BANGKA BELITUNG [INSTITUT PEMERINTAHAN DALAM NEGERI]. http://eprints.ipdn.ac.id/8557/
bbs.binus.ac.id. (2022). Industri Pariwisata Terdampak Pandemi, Harus Bagaimana? Bbs.Binus.Ac.Id. https://bbs.binus.ac.id/2022/05/industri-pariwisata-terdampak-pandemi-harus-bagaimana/
Bungin, B. (2015). Komunikasi pariwisata (tourism dan communication) : pemasaran dan brand destinasi. Prenada Media Group.
Elistia. (2020). Perkembangan dan Dampak Pariwisata di Indonesia Masa Pandemi Covid-19. Prosiding Konferensi Nasional Ekonomi Manajemen Dan Akuntansi (KNEMA). https://jurnal.umj.ac.id/index.php/KNEMA/article/view/9066/5361
Hadianingsih, M. (2018). Strategi Komunikasi Pariwisata dalam Pengembangan Industri Wisata Halal (Studi Kualitatf Deskriptif pada Dinas Pariwisata Provinsi Nusa Tenggara Barat). UNIVERSITAS BRAWIJAYA.
Khafid, S. (2022). Desa Wisata Loyok Tawarkan Kerajinan Bambu untuk Cinderamata MotoGP Mandalika. Travel.Tempo.Co. https://travel.tempo.co/read/1553683/desa-wisata-loyok-tawarkan-kerajinan-bambu-untuk-cinderamata-motogp-mandalika
Nplombok. (2022). Smart Homestay Akan Diterapkan di Lombok Timur, Universitas Gunadarma Gelar FGD. Nplombok.Id. https://nplombok.id/smart-homestay-akan-diterapkan-di-lombok-timur-universitas-gunadarma-gelar-fgd/
Paramita, S. (2017). Lokal Perspektif Komunikasi Pariwisata Masyarakat di Desa Sade Lombok. Jurnal Visi Komunikasi, 14(4), 146–156.
Putra, A. M., & Ariana, I. N. J. (2021). Manfaat pengembangan desa wisata dari aspek alam, sosial budaya, spiritual, dan ekonomi di kabupaten tabanan. JURNAL KEPARIWISATAAN DAN HOSPITALITAS, 5(2), 209–221.
Rahman, K., & Mutmainah, S. (2015). PENGEMBANGAN DESAIN KERAJINAN ANYAM BAMBU DESA KALINGANYAR PULAU KANGEAN. Jurnal Seni Rupa, 3(3). https://ejournal.unesa.ac.id/index.php/va/article/view/13475
Rahmasari, I., & Parameswari, P. (2020). Strategi Pemerintah Indonesia untuk Memperoleh Pengakuan UNESCO sebagai UNESCO Global Geopark. Jurnal Balcony, 4(3). https://jom.fisip.budiluhur.ac.id/index.php/balcony/article/view/229%0Ahttps://jom.fisip.budiluhur.ac.id/index.php/balcony/article/download/229/110
Ramadhani, R. W., & Prihantoro, E. (2020). Strategi Komunikasi Pembangunan Pemerintah Kabupaten Bojonegoro dalam Menerapkan Nawacita dan Tujuan Pembangunan Berkelanjutan Development Communication Strategy by Bojonegoro District Government on Applying Nawacita and Sustainable Development Goals. 18(02), 117–127.
Revindo, M. D., Sabrina, S., & Sowwam, M. (2020). Dampak Pandemi Covid-19 terhadap Pariwisata Indonesia: Tantangan, Outlook dan Respon Kebijakan. Pusat Kajian Iklim Usaha dan GVC - LPEM FEB UI. https://www.lpem.org/wp-content/uploads/2020/04/Briefing-Note-Dampak-Pandemi-Covid-19-terhadap-Pariwisata-LPEM-UI-April-2020.pdf
Rijali, A. (2019). Analisis Data Kualitatif. Alhadharah: Jurnal Ilmu Dakwah, 17(33), 81. https://doi.org/10.18592/alhadharah.v17i33.2374
Rusmiarti, D. A. (2015). ANALISIS DIFUSI INOVASI DAN PENGEMBANGAN BUDAYA KERJA PADA ORGANISASI BIROKRASI. Jurnal Masyarakat Telematika Dan Informasi, 6(2), 85–100. https://media.neliti.com/media/publications/233782-analisis-difusi-inovasi-dan-pengembangan-03191809.pdf
Suhendri, A., & Aminy, M. H. (2019). Strategi Pengembangan Pariwisata Untuk Peningkatan Pertumbuhan Ekonomi di Kabupaten Lombok Timur. Media Bina Ilmiah, 14(4), 2415. https://doi.org/10.33758/mbi.v14i4.352
Suryadana, M. L., & Octavia, V. (2015). Pengantar Pemasaran Pariwisata. Alfabeta.
Suryani, B. S. D. (2018). PERAN PEREMPUAN DALAM MENINGKATKAN KESEJAHTERAAN KELUARGA BERBASIS EKONOMI KREATIF (Studi di Desa Loyok, Kecamatan Sikur, Kabupaten Lombok Timur) [Universitas Muhammadiyah Malang]. https://eprints.umm.ac.id/43523/
Susilawati, Aini, Q., Sholihah, I., & Lestari, R. (2020). Peran Perempuan Pengrajin Bambu Dalam Meningkatkan Pendapatan Keluarga di Desa Loyok Kecamatan Sikur Kabupaten Lombok Timur. JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 4(1), 95–103. https://doi.org/http://dx.doi.org/10.29408 E-ISSN:
Wahyuni, D. (2021). Upaya Pemulihan Pariwisata Yogyakarta pada Masa Pandemi Covid-19. Aspirasi: Jurnal Masalah-Masalah Sosial, 12(2). https://doi.org/10.46807/aspirasi.v12i2.2502
Yasir. (2021). Komunikasi pariwisata dalam pengembangan destinasi wisata di Kecamatan Kuok Kabupaten Kampar. Jurnal Kajian Komunikasi, 9(1), 108–120.
Zakaria, F., & Suprihardjo, R. D. (2014). Konsep Pengembangan Kawasan Desa Wisata di Desa Bandungan Kecamatan Pakong Kabupaten Pamekasan. JURNAL TEKNIK POMITS, 3(2).
DOI: https://doi.org/10.25008/jkiski.v7i2.730
Article Metrics:
Abstract Views - 320
PDF Downloads - 243
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Edy Prihantoro, Rio Setia Monata, Yusuf Maulana, Atit Pertiwi, Suryarini Widodo, Rizky Wulan Ramadhani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Indexed by:
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (P-ISSN : 2548-8740, E-ISSN : 2503-0795)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Editorial Secretariat:
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (JKISKI)
Gedung Dewan Pers 5th Floors, Jl. Kebon Sirih 32-34 Jakarta 10110 - Indonesia
Contact Person : Prof. Dr. Rajab Ritonga, M.Si
Email : rajab.r@lspr.edu