Distinction, Trajectory, Aromatherapy as Capital Distribution on AgroTourism Destinations Bukit Waruwangi, Serang-Banten

Fitria Angeliqa, Ucca Widya Satyanti, Zalfadianti Khairunnisa Achmad


Agrotourism and ecotourism immediately became a trend when the Covid-19 pandemic began to increase and social activity restrictions took effect. This particular market requires the foresight of tourism actors and local governments to provide an open interaction space for residents. This article aims to explain how the postmodern approach with its vision of empowerment is used in agro-tourism destination brands by finding typical behavior in its operations. Using the capital and distinction terminology of Pierre Bourdieu, this study uses a mixed-method approach in the form of network analysis in social media (Youtube, Instagram, and online media coverage) to obtain quantitative data. At the same time, in-depth interviews and observation explored qualitative data. The results show that data on all social media platforms showed positive sentiment. Meanwhile, the results of in-depth interviews show how visitors are willing to take the difficult path to get the essential experiences conveyed in their social media accounts. Data observations also provide an overview of herbal plants cultivation as a way of land use and reflect the habits of residents involved in this agrotourism operation. Thus, the location is the cultural capital, while the natural scenery is Bukit Waruwangi (BWW) symbolic capital as an agro-tourism destination. The voluntary testimonials of visitors in social media accounts are proof of BWW's extensive and networked social capital. While cultivating aromatherapy as a natural product beneficial for health, it is BWW's distinction to differentiate itself in the competitive arena. Aromatherapy and essential oil products are the trajectories of plants that are closely related to palliative medicine in the context of Indonesian culture.

Full Text:



Akhagba, O. M. (2017). Cultural influence in the consumption of herbal medicine among Nigerian women: A theoretical exploration. Miscellanea Anthropologica et Sociologica 18(3), 193–206.

Armstrong, M., Flemming, K., Kupeli, N., Stone, P., Wilkinson, S., & Candy, B. (2019). Aromatherapy, massage and reflexology: A systematic review and thematic synthesis of the perspectives from people with palliative care needs. Palliative Medicine, 33(7), https://doi.org/10.1177/0269216319846440, 757–769.

Ahmad, R. (2014). Habitus, Capital, and Patterns of Taste in Tourism Consumption: A Study of Western Tourism Consumers in India. Journal of Hospitality & Tourism Research 38(4), doi:10.1177/1096348012461550, 487-505.

Ahmad, R. (2013 ). Working With Pierre Bourdieu In The Tourism Field Making A Case For ‘Third World’ Tourism. Cultural Studies, Volume 27, Issue 4, https://doi.org/10.1080/09502386.2012.707222 , 519-539.

Ali, B., Al-Wabel, N. A., Shams, S., Ahamad, A., Khan, S. A., & Anwar, F. (2015). Essential oils used in aromatherapy: A systemic review. Asian Pacific Journal of Tropical Biomedicine Vol. 5(8), http://dx.doi.org/10.1016/j.apjtb.2015.05.007, 601-611.

Ayu, V. D., Nikmah, Z., Apriani, D. A., Afrina, W. A., Zakiyyah, A., & Lestari, L. P. (2021). Pengembangan Desa Watesari Sebagai Desa Agrowisata Di Era Pandemi Covid-19. Jurnal Pengabdian Masyarakat, Volume 03, Nomor 01, ISSN : 2622-5328.

Barcan, R. (2014). Aromatherapy oils: Commodities, materials, essences. Cultural Studies Review, 20(2), https://search.informit.org/doi/10.3316/informit.702882758407686, 141–171.

Blas-Yañez, S., Thomé-Ortiz, H., & Espinoza-Ortega, A. (2020). Agricultural tourism and capital property: the case of pulque producers in the Mexican central highlands. Turismo y Sociedad Vol.27, DOI : 10.18601/01207555.n27.07, 127-148.

Brandth, B., & Haugen, M. S. (2014 ). Embodying the Rural Idyll in Farm Tourist Hosting. Scandinavian Journal of Hospitality and Tourism Volume 14 Issue 2, https://doi.org/10.1080/15022250.2014.899136, 101-115.

Bitsani, E., & Kavoura, A. (2012). Connecting Oenological and gastronomical tourism at the Wine Roads, Veneto, Italy, for the promotion and development of agrotourism. Journal of Vacation Marketing, 18(4), https://doi.org/10.1177/1356766712460738, 301–312.

Budiasa, I. W., & Ambarawati, I. G. (2014). Community Based Agro-Tourism As An Innovative Integrated Farming System Development Model Towards Sustainable Agriculture And Tourism In Bali. J. ISSAAS Vol. 20, No. 1, 29-40.

Bourdieu, P., Wacquant, L. J., & Farage, S. (1994, March). Rethinking the State: Genesis and Structure of the Bureaucratic Field. Sociological Theory, 12 No. 1, 1-18.

Bourdieu, P., Wacquant, L. J., & Farage, S.. (1983). Language and Symbolic Power. Cambridge, Massachusetts: Harvard University Press.

Bourdieu, P., Wacquant, L. J., & Farage, S.. (1988). Practical Reason: On the Theory of Action. California: Stanford University Press.

Bourdieu, P., Wacquant, L. J., & Farage, S.. (1980). The Logic of Practice. California: Stanford University Press.

Bourdieu, P., Wacquant, L. J., & Farage, S.. (1993). The Field of Cultural Production . UK: Columbia University Press.

Bourdieu, P., Wacquant, L. J., & Farage, S.. (1984). Homo Academicus. California: Stanford University Press.

Bourdieu, P., Wacquant, L. J., & Farage, S.. (1996). Distinction: A Social Critique of The Judgement of Taste (translated). London: Routledge.

Calhoun, C., LiPuma, E., & Postone, M. (1993). Bourdieu: Critical Perspective. Chicago: The University of Chicago Press.

Carvalho, R. (2014). A literature review on the role of cultural capital in creative tourism. A literature review on the role of cultural capital in creative tourism, 17-28.

Clodoveo, M. L., Camposeo, S., Gennaro, B. D., Pascuzzi, S., & Roselli, L. (2014). In the ancient world, virgin olive oil was called “liquid gold” by Homer and “the great healer” by Hippocrates. Why has this mythic image been forgotten? Food Research International, Volume 62, https://doi.org/10.1016/j.foodres.2014.05.034., 1062-1068.

Crossley, N. (2013). Habit and Habitus. Body and society, 19 (2&3), 136-161.

cnn.com. (2020, March 20). Retrieved from https://www.cnnindonesia.com/nasional/20200324163937-12-486574/polri-masker-hand-sanitizer-langka-karena-permintaan-tinggi

Evgrafova, L. V., Ismailova, A. Z., & Kalinichev, V. (2020). Focusing agro-tourism structures for environmental optimization. IOP Conf. Series: Earth and Environmental Science 421, doi:10.1088/1755-1315/421/2/022058 (pp. 1-6). AGRITECH-II-2019.

Fitriana, W. (2017). The Role of Triple Helix Actors for Agro-Tourism Development in West Sumatera. MIMBAR, Vol. 33, No. 2nd, 217-225.

Grenfell, M. (2008). Biography of Bourdieu. In M. Grenfell, Pierre Bourdieu: Key Concepts. Durham: Acumen Publishing Limited.

Hendarto, Y. M. (2020 , April 1). kompas.com. Retrieved from https://www.kompas.id/baca/riset/2020/04/01/di-balik-melambungnya-hand-sanitizer-dan-masker-saat-wabah-covid-19/


Ismail, R., Lubis, S., Manurung, R., Sihotang, D., & Simanjuntak, J. (2019). Namalo - Traditional Healer In Batak Toba: Community Knowledge And Herbs For Medicine. International Journal Of Scientific & Technology Research Volume 8, Issue 09, 1290-1295.

Jiang, L., & Xu, H. (2017 ). The growth of literary places in ancient town tourism destinations: based on the theories of Bourdieu, Danto and Dickie. Journal of Tourism and Cultural Change, Volume 15, Issue 3, https://doi.org/10.1080/14766825.2016.1148153, 213-228 .

Jingyi, L., & ChanChung-Shing. (2018). Local cultural vicissitudes in regional tourism development: A case of Zhuhai. Tourism Management Perspectives, Volume 25, https://doi.org/10.1016/j.tmp.2017.11.016, 80-92.

Khazami, N., & Lakner, Z. (2021). The Development of Social Capital in Different life Cycles of Tunisian Agritourism Entrepreneur. Research Square, https://doi.org/10.21203/rs.3.rs-646056/v1.

kompas.com. (2020, March 15). Retrieved from https://www.kompas.com/global/read/2020/03/15/112954970/media-internasional-soroti-jokowi-yang-mengaku-minum-jamu-sejak-virus?page=all

Kubickova, M., & Campbell, J. M. (2018). The role of government in agro-tourism development: a top-down bottom-up approach. Current Issues in Tourism Volume 23, 2020 - Issue 5, https://doi.org/10.1080/13683500.2018.1551338, 587-604.

Lakhan, S. E., Sheafer, H., & Tepper, D. (2016). The Effectiveness of Aromatherapy in Reducing Pain: A Systematic Review and Meta-Analysis. Pain Research and Treatment Volume 2016, Article ID 8158693, 13 pages http://dx.doi.org/10.1155/2016/8158693.

Leco, F., Pérez, A., Hernández, J., & Campón, A. (2013). Rural Tourists and Their Attitudes and Motivations Towards the Practice of Environmental Activities such as Agrotourism. Int. J. Environ. Res., 7(1), 255-264.

Leo, G., Brien, A., Astor, Y., Najib, M., Novianti, S., Rafdinal, W., & Suhartanto, D. (2020). Attraction loyalty, destination loyalty, and motivation: agritourist perspective. Current Issues in Tourism Volume 24, 2021 - Issue 9, https://doi.org/10.1080/13683500.2020.1772207, 1244-1256.

Li, J., & Barbieri, C. (2020). Demystifying Members’ Social Capital and Networks within an Agritourism Association: A Social Network Analysis. Tourism and Hospitality, 1(1), https://doi.org/10.3390/tourhosp1010004, 41-58.

Marin, D. (2015). Study On The Economic Impact Of Tourism And Of Agrotourism On Local Communities. Research Journal of Agricultural Science, 47 (4), 160-163.

Maghfiroh, & Rahmatika, A. N. (2021). Strategi Pengembangan Wisata Guna Meningkatkan Perekonomian Masyarakat Pada New Normal (Studi Kasus Di Agrowisata Bale Tani Jombang). Youth & Islamic Economic Journal Vol 02 No 01s.

Muslim, M., & Mulyono, A. (2021). Faktor-Faktor yang Mempengaruhi Kunjungan di Agro Wisata Tirto Arum Baru Kabupaten Kendal. Indonesian Journal for Physical Education and Sport, 2(1), 258–266.

Mutiah, D. (2020, March 13). liputan6.com. Retrieved from https://www.liputan6.com/lifestyle/read/4200760/tangkal-virus-corona-baru-presiden-jokowi-minum-jamu-sampai-3-kali-sehari

Na Songkhla, T., & Somboonsuke, B. (2012). Impact of agro-tourism on local agricultural occupation: A case study of Chang Klang district, southern Thailand. Journal of Agricultural Technology Vol. 8(4), 1185-1198.

Negacz, K. (2021 ). Distinction through ecotourism: Factors influencing sustainable consumer choices. Scandinavian Journal of Hospitality and Tourism, Volume 21, Issue 5, https://doi.org/10.1080/15022250.2021.1978860, 514-530.

Pimentel, T. D. (2017). Bourdieu, Tourism Field and its Implications for Governance of Tourist Destinations. Anais Brasileiros de Estudos Turísticos ABET, ISSN-e 2238-2925, Vol. 7, Nº. 2, 32-37.

Ross, A. I. (2014). Medicine and The Senses: Bodies, Technologies, and the Empowerment of the Patients. In D. Howes, A Cultural History of the Senses. London: Bloomsbury Publishing.

Romanenko, Y. O., Boiko, V. O., Shevchuk, S. M., Barabanova, V. V., & Karpinska, N. V. (2020). Rural Development By Stimulating Agro-Tourism Activities. International Journal of Management (IJM) Volume 11, Issue 4, 605-613.

Riski, P. (2021, August 23). Retrieved from https://www.voaindonesia.com: https://www.voaindonesia.com/a/menanti-strategi-pemulihan-sektor-pariwisata-di-masa-pandemi/6012675.html

Safuan, A. (2021, March 12). Retrieved from https://m.mediaindonesia.com.

Stanovčić, T., Peković, S., Vukčevic, J., & Perović, D. (2018). Going Entrepreneurial: Agro-tourism and Rural Development in Northern Montenegro. Business Systems Research | Vol. 9 No. 1 DOI: 10.2478/bsrj-2018-0009, 107-117.

Stringfellow, L., MacLaren, A., Maclean, M., & O’Gorman, K. (2013). Conceptualizing taste: Food, culture and celebrities. Conceptualizing taste: Food, culture and celebrities, Tourism Management, Volume 37, ISSN 0261-5177, https://doi.org/10.1016/j.tourman.2012.12.016., 77-85.

Stotten, R. (2016). Farmers’ Perspectives on Cultural Landscapes in Central Switzerland: How Landscape Socialization and Habitus Influence an Aesthetic Appreciation of Landscape. Society & Natural Resources Volume 29 Issue 2, https://doi.org/10.1080/08941920.2015.1058995, 166-184.

Sointu, E. (2012). Theorizing Complementary and Alternative Medicines Wellbeing: Self, Gender, Class. New York: Palgrave Macmillan.

Sumantra, I. K., & Yuesti, A. (2018). Evaluation of Salak Sibetan Agrotourism to Support Community-Based Tourism Using Logic Model. International Journal of Contemporary Research and Review Volume 09 Issue 01, http://dx.doi.org/10.15520/ijcrr/2018/9/01/413, 20206-20212.

Thompson, J., & Taheri, B. (2020). Capital deployment and exchange in volunteer tourism. Annals of Tourism Research, Volume 81, 102848, ISSN 0160-7383, https://doi.org/10.1016/j.annals.2019.102848.

Thurlow, C. (2021). Dissecting the language of elitism: The ‘joyful’ violence of premium. Language in Society, 50(1), doi:10.1017/S0047404519001015, 125-152.

Thurnell-Read, T. (2017). ‘What’s on your Bucket List?’: Tourism, identity and imperative experiential discourse . Annals of Tourism Research, Volume 67, ISSN 0160-7383, https://doi.org/10.1016/j.annals.2017.08.003, 58-66.

Veenstra, G., & Burnett, P. J. (2014). A relational approach to health practices: towards transcending the agency-structure divide. In S. Cohn, (Sociology of Health and Illness Monographs) From Health Behaviours to Health Practices: Critical Perspectives-Wiley-Blackwell. USA: Blackwell Publishing Ltd.

Willis, J. W. (2007). Foundations of Qualitative Research: Interpretive and Critical Approaches. California: SAGE Publication.

Yang, Y. (2014 ). Bourdieu, Practice and Change: Beyond the criticism of determinism. Educational Philosophy and Theory Volume 46 Issue 14, https://doi.org/10.1080/00131857.2013.839375, 1522-1540.

(2021, June 14). Retrieved from https://kemenparekraf.go.id: https://kemenparekraf.go.id/ragam-pariwisata/Smaller-in-Size-Tourism%2C-Kebutuhan-Wisata-Aman-di-Tengah-Pandemi

(2017, March). Retrieved from https://dispar.bantenprov.go.id: https://dispar.bantenprov.go.id/Destinasi?page=2

(2021, November). Retrieved from https://biropemerintahan.bantenprov.go.id: https://biropemerintahan.bantenprov.go.id/profil-kabupaten-serang

DOI: https://doi.org/10.25008/jkiski.v7i1.621


Article Metrics:

Abstract Views - 103

PDF Downloads - 64


  • There are currently no refbacks.

Copyright (c) 2022 Fitria Angeliqa, Ucca Widya Satyanti, Zalfadianti Khairunnisa Achmad

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Indexed by: 
Google Scholar  Mendeley

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (P-ISSN : 2548-8740, E-ISSN : 2503-0795)
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Editorial Secretariat:
Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia (ISKI)
Gedung Dewan Pers 5th Floors, Jl. Kebon Sirih 32-34 Jakarta 10110 - Indonesia

Contact Person   : Prof. Dr. Rajab Ritonga, M.Si

Email                   : rajab.r@lspr.edu

Call/Whatsapp     : +62811133471
View My Stats