Deddy Mulyana Faculty of Communication Sciences - Universitas Padjadjaran
Jl. Raya Bandung – Sumedang KM 21, Jatinangor, West Java 45363 – Indonesia Indonesia
Dadang Rahmat Hidayat Faculty of Communication Sciences - Universitas Padjadjaran
Jl. Raya Bandung – Sumedang KM 21, Jatinangor, West Java 45363 – Indonesia Indonesia
Susanne Dida Faculty of Communication Sciences - Universitas Padjadjaran
Jl. Raya Bandung – Sumedang KM 21, Jatinangor, West Java 45363 – Indonesia Indonesia
Tine Silvana Faculty of Communication Sciences - Universitas Padjadjaran
Jl. Raya Bandung – Sumedang KM 21, Jatinangor, West Java 45363 – Indonesia Indonesia
Siti Karlinah Faculty of Communication Sciences - Universitas Padjadjaran
Jl. Raya Bandung – Sumedang KM 21, Jatinangor, West Java 45363 – Indonesia Indonesia
Jenny Ratna Suminar Faculty of Communication Sciences - Universitas Padjadjaran
Jl. Raya Bandung – Sumedang KM 21, Jatinangor, West Java 45363 – Indonesia Indonesia
Asep Suryana Faculty of Communication Sciences - Universitas Padjadjaran
Jl. Raya Bandung – Sumedang KM 21, Jatinangor, West Java 45363 – Indonesia Indonesia
The healthcare reality is composed of biomedical, naturalistic, and personalistic systems. Although the three healthcare systems go separately, to some extent they are overlapped. This study aims to explore alternative healing practices in Indonesia based on the personalistic system. The method used is a case study. Data was collected in several big cities (Bandung, Jakarta, Yogyakarta, Surabaya, Palembang, Batam and Makassar) in Indonesia through Focus Group Discussion (FGD) with stakeholders of healthcare programs on media, interviews with physicians, alternative therapists and patients, observation of alternative therapies, and media content analysis. The results indicate that the healthcare practices based on the personalistic system is widespread throughout Indonesia, including religious treatment (often called ruqyah) involving religious chants and prayers. With some using herbal medicine, a lot of alternative therapies based on the personalistic system have been promoted through word of mouth (interpersonal communication) by common people as patients as well as through the electronic media (especially television), and print media (especially newspapers) in many areas in the country.
Editorial Secretariat: Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (JKISKI) Gedung Dewan Pers 5th Floors, Jl. Kebon Sirih 32-34 Jakarta 10110 - Indonesia