Political Advertising Camouflage As News
Advanced technology has significantly influenced media and its environment, including their audience and advertisers. The changes have forced the media to rethink their business model. Native advertising, undisruptive advertising that looks like the original content of the media, is one of the new advertising form developed in the past few years. This trends started in Indonesian in 2014 as some big online media offers the native advertising space to the advertisers. In the perspective of Baudrillard’s postmodern view, this is a kind of simulation which may lead to the death of the reality. This study seeks to find the way news simulation work in Indonesian online media advertising. The result shows that the packaging, the placement, and the minimum disclosure of political native advertising have blurred the separation between commercial and editorial content. Analyzing from Baudrillard’s perspective, this news simulation is at the second stage of simulation, or evil appearance, in which people can no longer differentiate between the real news and the ads which simulate the news.
Adam, A. (2018, Februari). Benarkah Bisnis Media Online Tak Secerah Masa Depan Internet? Tirto.Id. Accessed from https://tirto.id/benarkah-bisnis-media-online-tak-secerah-masa-depan-internet-cEv5 in May, 2018
Amazeen, M. A., & Muddiman, A. R. (2018). Saving Media or Trading on Trust?: The effects of native advertising on audience perceptions of legacy and online news publishers. Digital Journalism, 6(2), 176–195. https://doi.org/10.1080/21670811.2017.1293488
Amazeen, M. A., & Wojdynski, B. W. (2018). The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers. Journalism: Theory, Practice & Criticism, 146488491875482. https://doi.org/10.1177/1464884918754829
Baudrillard, J. (2006). Simulacra and Simulation. Michigan: University of Michigan Press.
Campbell, C., & Evans, N. J. (2018). The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising. Journal of Interactive Marketing, 43, 17–32. https://doi.org/10.1016/j.intmar.2018.02.002
Cornia, A., Sehl, A., & Nielsen, R. K. (2018). ‘We no longer live in a time of separation’: A comparative analysis of how editorial and commercial integration became a norm. Journalism, 146488491877991. https://doi.org/10.1177/1464884918779919
Ellis, J. (2012). BuzzFeed adapts its branded content approach to political advertising, and Obama’s in. NiemanLab. Accessed from http://www.niemanlab.org/2012/10/buzzfeed-adapts-its-branded-content-approach-to-political-advertising-and-obamas-in/ in May 2018
Ferrer Conill, R. (2016). Camouflaging Church as State: An exploratory study of journalism’s native advertising. Journalism Studies, 17(7), 904–914. https://doi.org/10.1080/1461670X.2016.1165138
Howe, P., & Teufel, B. (2014). Native Advertising and Digital Natives: The Effects of Age and Advertisement Format on News Website Credibility Judgments, 4(1), 14.
Hsieh, H.-F., & Shannon, S. E. (2005). Three Approaches to Qualitative Content Analysis. Qualitative Health Research, 15(9), 1277–1288. https://doi.org/10.1177/1049732305276687
Iversen, M. H., & Knudsen, E. (2017). When politicians go native: The consequences of political native advertising for citizens’ trust in news. Journalism: Theory, Practice & Criticism, 146488491668828. https://doi.org/10.1177/1464884916688289
Kaneva, N. (2018). Simulation nations: Nation brands and Baudrillard’s theory of media. European Journal of Cultural Studies, 21(5), 631–648. https://doi.org/10.1177/1367549417751149
Krouwer, S., Poels, K., & Paulussen, S. (2017). To Disguise or to Disclose? The Influence of Disclosure Recognition and Brand Presence on Readers’ Responses Toward Native Advertisements in Online News Media. Journal of Interactive Advertising, 17(2), 124–137. https://doi.org/10.1080/15252019.2017.1381579
Lee, J., Kim, S., & Ham, C.-D. (2016). A double-edged sword? Predicting consumers’ attitudes toward and sharing intention of native advertising on social media. American Behavioral Scientist, 60(12), 1425–1441.
McCoy, S., Everard, A., Galletta, D., & Polak, P. (2004). A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads, 6.
Smith, M. (2017). The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth. McGraw-Hill Education.
Wojdynski, B. W. (2016). The Deceptiveness of Sponsored News Articles: How Readers Recognize and Perceive Native Advertising. American Behavioral Scientist, 60(12), 1475–1491. https://doi.org/10.1177/0002764216660140
Wojdynski, B. W., & Evans, N. J. (2016). Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising. Journal of Advertising, 45(2), 157–168. https://doi.org/10.1080/00913367.2015.1115380
Wu, M., Huang, Y., Li, R., Bortree, D. S., Yang, F., Xiao, A., & Wang, R. (2016). A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations. American Behavioral Scientist, 60(12), 1492–1509. https://doi.org/10.1177/0002764216660139
Abstract Views - 283
PDF Downloads - 117
- There are currently no refbacks.
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (P-ISSN : 2548-8740, E-ISSN : 2503-0795)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia (ISKI)
Wisma Antara, 2nd Floor
Jl. Merdeka Selatan No. 17, Central Jakarta 10110
Contact Person: Rajab Ritonga, Ph.D
Email : firstname.lastname@example.orgCall/Whatsapp : +62811133471
View My Stats