Improving the Organizational Attractiveness in the Job Choice by Communicating CSR Practices
This study is purposed to examine the relationship between providing information of CSR practices with organizational attractiveness in the job choice among prospective applicants. Drawing from signaling theory, we hypothesized that providing information of CSR practices will affect the organizational attractiveness for prospective applicants. Participants (N=333) viewed job postings from four companies and rated the company attractiveness. Findings demonstrated that providing information of CSR practices positively affects the organizational attractiveness. In general, this research contributes to CSR and Communication literature by showing the importance of providing information of CSR for prospective applicants in the job postings. Findings empirically show that providing CSR information will affect company attractiveness in the job choice among prospective applicants. At a practical level, the findings strengthen the importance of providing information of CSR practices during the recruitment. Companies can use their engagement in CSR to raise their attractiveness among prospective applicants.
ACNNewswire., (2015). The 7th Annual Global CSR Summit & Awards Confer The CSR Awards. Retrieved March 23, 2015 from http://en.acnnewswire.com/press-release/english/20998/the-7th-annual-global-csr-summit-&-awards-confer-the-csr-awards-2015
Albinger, H. S., & Freeman, S. J. (2000). Corporate Social Perfomance and Attractiveness as an Employer to Different Job Seeking Populations. Journal of Business Ethics. 28:243 https://doi.org/10.1023/A:1006289817941
Behrend, T., Baker, B., & Thompson, L. (2009). Effects of Pro-Environmental Recruiting Messages: The Role of Organizational Reputation. Journal of Business and Psychology, 24(3), 341-350. Retrieved from http://www.jstor.org/stable/27753914
Chong, M., (2009). Employee Participation in CSR and Corporate Identity: Insights from a Disaster-Response Program in the Asia-Pacific Corporate Reputation Review, 12(2). 106-119. https://doi.org/10.1057/crr.2009.8
Duarte, A.P, Gomes, D.R., Naves, J.G., (2015). Tell Me Your Socially Responsible Practices, I Will Tell You How Attractive For Recruitment You Are! The Impact of Perceived CSR on Organizational Attractiveness. TEKHNE - Review of Applied Management Studies. 12, 22-29 http://dx.doi.org/10.1016/j.tekhne.2015.01.004
Highhouse, S., Lievens, F., & Sinar, E. (2003). Measuring attraction to organization. Educational and Psychological Measurement, 63, 986-1001 https://doi.org/10.1177/0013164403258403
Jones, D., Willness, C. R., & Madey, S. (2014). Why Are Job Seekers Attracted By Corporate Social Performance? Experimental and Field Test of Three Signal-Based Mechanisms. Academy of Management Journal, Vol. 57, No. 2, 383–404 http://dx.doi.org/10.5465/amj.2011.0848
Kolodinsky, R. W., Madden, T. M., Zisk, D. S., Henkel, E. T., (2010). Attitudes About Corporate Social Responsibility: Business Student Predictors. Journal of Business Ethics. 91:167-181 https://doi.org/10.1007/s10551-009-0075-3
Leveson, L., & Joiner, T., (2014). Exploring Corporate Social Responsibility Values Of Millennial Job Seeking Students. Education + Training. Vol. 56 No. 1, pp. 21-34 https://doi.org/10.1108/ET-11-2012-0121
Tsai, Y.H., Joe, S.W., Lin, C.P., Wang, R.T., (2014). Modeling Job Pursuit Intention: Moderating Mechanisms Of Socio-Environmental Consciousness. J. Bus. Ethics 125 (2), 287-298. https://doi.org/10.5465/amj.2011.0848
Turban, D. B., & Greening, D. W. (1997). Corporate Social Performance And Organizational Attractiveness To Prospective Employees. The Academy of Management Journal. 40 (3) pp 658-672 DOI: 10.2307/257057
Abstract Views - 316
PDF Downloads - 96
- There are currently no refbacks.
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (P-ISSN : 2548-8740, E-ISSN : 2503-0795)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia (ISKI)
Wisma Antara, 2nd Floor
Jl. Merdeka Selatan No. 17, Central Jakarta 10110
Contact Person: Rajab Ritonga, Ph.D
Email : email@example.comCall/Whatsapp : +62811133471
View My Stats